Twitter users will be able to receive notifications when stores put limited-edition items for sale, thanks to a new feature unveiled on Wednesday by the social network firm.
Twitter is experimenting with a limited edition product reminder feature
In recent years, luxury designers, streetwear companies, and other shops have started launching limited collections of clothing and accessories that may sell out in minutes and build buzz among customers.
Twitter will put the feature to the test with companies like Dior, Home Depot, and Fossil.
Twitter’s new feature is designed to capitalize on the platform’s image as a source of real-time information and news.
When brands tweet about an upcoming product launch, users can tap a “Remind me” button on the tweet. Shoppers will receive an app notification 15 minutes before the item goes on sale and a second notification when it is on sale.
“It’s directly inspired by the vibrant conversation about product launches on our service – from new gaming consoles and new handbags to the latest limited edition sneaker,” said Justin Hoang, staff product manager at Twitter, in a statement.
The feature is only available for users in the United States using Apple devices to start.
It comes as Twitter’s deal to be acquired by billionaire Elon Musk remains uncertain. The Tesla CEO in a filing on Monday threatened to walk away from the deal if he did not receive access to certain data.
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