The meta will “buy renewable energy” to compensate for the use of NFT

The meta will "buy renewable energy" to compensate for the use of NFT

NFTs (non-fungible tokens) have a significant carbon footprint. While NFTs are just another hot new trend that Meta appears keen to embrace, the technological behemoth appears to have balance its enthusiasm with legitimate concerns about sustainability and its recent foray into the area of digital assets.

The meta will “buy renewable energy” to compensate for the use of NFT

In the statement, Meta acknowledged that “blockchain technology and NFTs raise important questions on sustainability” and said that it plans to buy renewable energy as a way to “reduce the emissions impact that might be associated with the display of digital collectibles on Instagram.”

On Tuesday, Meta issued a statement that offered a better look at how NFTs will be implemented into its photo and video sharing platform, Instagram. Despite the bright screenshots of its limited-release NFT sharing tool, Meta did make an attempt to address the elephant in the room: environmental effect.

Then Meta added a link to a webpage dedicated to its sustainability endeavors. Beyond that, Meta did not provide much more detail about how much renewable energy it will purchase in response to the emissions impact of displaying (and popularizing) the creation and consumption of NFTs.

Furthermore, Meta has said that its data centers are powered by “over 3.4 gigawatts of operating renewable energy projects.” So it is possible that Instagram’s parent company will make good on its promise to offset the carbon footprint of Instagram’s latest NFT-friendly feature.

What we do know, based on what we saw on Meta’s sustainability website, is that Meta does indeed have a history of purchasing renewable energy as it currently has “contracts in place for more than 6.1 gigawatts of wind and solar energy across 18 states and five countries.”

Instagram’s new NFT sharing feature itself is expected to begin testing this week with a limited number of users in the U.S. and will involve linking Instagram accounts with a digital wallet, being able to display NFTs on a user’s profile, and the NFT posts themselves will feature “a shimmer effect” and “automatic tagging of both the creator and collector.”

At this time, the only blockchains supported by the feature are Ethereum and Polygon. Other blockchains, like Flow and Solana, will come later. Wallets that are currently compatible with the NFT feature include MetaMask, Trust Wallet, and Rainbow. Coinbase, Dapper, and Phantom are listed as “coming soon.”

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