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With product videos, Amazon hopes to become the TikTok of business

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News Tech: Right now, everyone and their French bulldog (also known as Facebook/Instagram Reels or YouTube Shorts) wants to be like TikTok and provide the most easily digestible way to consume dry information in the form of brief videos designed to the modern attention span realities that the social networks moulded our brains into. Amazon is developing a product feed with snippets so customers can upload movies and images of their purchases in order to keep up with the competition. By all appearances, the new TikTok-style feed for Amazon products is not intended to replace reviews, but rather to complement them with more interesting images.

The feature was revealed by the Israeli AI company Watchful Technologies Ltd, reports the Wall Street Journal, and has been in internal testing among Amazon employees for a while now. Amazon calls its TikTok-ed product feed Inspire and has placed it as diamond widget on its app’s homescreen. For now, the shorts feed is dominated by still images which can be liked, shared, or directly lead to a purchase page. The number of videos is increasing on the new Amazon Inspire platform, though, and the obvious goal is to create another TikTok clone tailored to today’s childish attention span facts.

Following its testing on iOS, Meta-owned WhatsApp has begun testing screenshot blocking on Android beta, which will stop users from taking screenshots of previously seen images and videos. Recently, three new privacy features for WhatsApp were unveiled by Meta’s founder and CEO Mark Zuckerberg. These features provide users more control over their discussions and additional security measures when communicating. One of those features, screenshot blocking, was being worked on in the WhatsApp beta for iOS but has not yet been discovered in the WhatsApp beta for Android.

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