News Tech: The catchphrase “It’s the economy, stupid” was created by James Carville, a former senior strategist for Bill Clinton, as a crucial theme in the 1992 presidential campaign against George H. W. Bush, when the US was experiencing a recession. The iPhone 14 is rumoured to be announced in early September, a week ahead of our forecasts and Apple’s known patterns. That same economy may be the very likely reason for this. If you haven’t heard, Apple is now widely believed to be hosting the iPhone 14 launch on September 7, a Wednesday, and a likely departure from its customary Tuesday iPhone reveals.
According to venerable Apple insider Ming-Chi Kuo, the still unpredictable risk of a global recession is still looming above our heads, Apple’s included, which is the reason that the next iPhone is reportedly coming in slightly earlier than usual.Normally, Apple announces its iPhones on the second Tuesday of September and releases the devices roughly ten days later, on a Friday. Normally, this led us to expect a September 13 announcement with a probable September 23 market release for the iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max, as well as all the upcoming versions of the Apple Watch 8.
There’s light in the tunnel, still — some think that Apple won’t charge more for the iPhone 14 and iPhone 14 Max models, but only increase the pricing of the Pro and Pro Max models, which will come with a slight redesign, better hardware, and newer cameras. Ming-Chi Kuo also chimes in that Apple has put a positive outlook on its Q3 2022 earnings call. This indicates that Cupertino expects healthy demand for its upcoming devices, not only iPhones and Apple Watches, but iPads and MacBooks as well, with the latter having a separate event later this fall, possibly in October.
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