News Tech: Cameo, the premier marketplace that connects global talent with fans and brands, today announced the appointment of Glen Allison as CEO. Allison brings diverse business experiences from a decades-long career with major tech companies including AOL, Microsoft, and Twitter. Most recently, he was also the first and only COO of online coupon aggregator Honey, where he guided the company through four years of explosive growth culminating in the PayPal acquisition. worth $4 billion by 2020.
The burgeoning B2B arm, Cameo for Business, offers brands of all sizes the opportunity to work with celebrities on everything from events to private marketing campaigns, including new one’s campaign created by the new Snapchat x Cameo Advertiser program. Allison will use her experience to optimize Cameo’s operations during this growth period, empowering the company’s 200+ employees to give their best, and help Cameo CEO and co-founder Steven Galanis spend more time with external stakeholders, including talent, customers, partners, and brand investors.
Allison joins Cameo as the platform continues to expand beyond its original video ad product to provide a host of new ways for the thousands of talent on her platform to connect with consumers and brands. New fan experiences include the newly launched Cameo Live, which offers video calls to up to 10 fans at a time, Cameo Pass, the company’s exclusive Web3 community, and merchandise Acquired celebrity by a Representative.
“I met Steven two years ago, and the more I get to know him and understand his vision, the more excited I am about what Cameo can become,” Allison said. “Joining the company gives me the opportunity to help realize the company’s vision for multiple product lines while continuing to build a culture of high-performing employees. Transforming an industry like this. Cameo has made so far just the surface”.
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