48,390 million rupees! Graphs comparing IPL media rights

48,390 million rupees!  Graphs comparing IPL media rights

The BCCI’s revenue of Rs 48,390 crore from the sale of IPL media rights is so large that it deserves to be placed into context – which is exactly what India Today is doing. When compared to state budgets, the largest mergers and acquisitions, the most expensive government schemes, the largest IPOs, and the most lucrative enterprises, it is clear that IPL is a phenomenal success story.

If compared to the companies that earned highest profits in 2021-22, IPL media rights price alone would stand second on the list next to Reliance Industries.

When the IPL media rights price is compared to the government’s major scheme spending for FY23, the BCCI’s earnings from the league will come in fourth place, ahead of the National Education Mission and the National Health Mission.

The price at which IPL media rights have been sold is also more than any of the top eight mergers and acquisitions that took place in 2021.

The IPL media rights amount is more than the FY2022-23 budget of many small states, including all seven states of the North East.

The amount raised under IPL media rights is higher than any IPO India has ever seen. The graph below compares it to some of the most recent IPOs, including LIC, Paytm.

At Rs 48,380 crore, the BCCI is looking at a windfall which is higher than the industry-wise cost to the government for offering incentives under the PLI schemes to boost domestic manufacturing.

The figure of Rs 48,390 crore, an unprecedented number in Indian sports broadcast industry, is nearly 3 times the price (Rs 16,347.50 crore) at which the richest cricket board sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the brand IPL that has exceeded expectations in terms of its growth.

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