In Science and Space: India’s Premier T20 Cricket League is both a sporting event and a gala. Since its inception in 2008, India’s most popular sport has become a household staple as it showcases the talent of some of the world’s most prominent cricket stars. The viewership for this mega-his fiesta increased him by 40% over the previous year. As of 2021, his 242 billion minutes have been recorded for streaming the Indian Premier T20 Cricket League. Branding has a huge opportunity as the league moves to digital streaming platforms. Comparing the league and the Super Bowl, the former received 405 million viewers in 2020.
All Seasons Hand Rub’s first engagement initiative will be through its social media handles. All Seasons Hand Rub launches several unique contests for his followers, dipping them into his Q&A-based giveaways featuring his autographed Punjab Kings merchandise. In addition to this, the brand has developed an anthem that revitalizes the spirit of the league and resonates with each home hosting the show. The anthem was recorded by Faridkot, a famous five-piece pop-rock band from New Delhi.
As such, the size of the T20 league presents a great opportunity for brands. And Oasis Group’s All Seasons Hand Rub is in the league for his second year in a row. As a safety partner to the Punjab Kings, All his Seasons Hands His Love leverages his league prowess in India’s premier T20 cricket to expand his brand and the heart of India’s Five Rivers nation, Punjab The roots are deepened in the department. The conglomerate has created several compelling initiatives that encourage engagement and collaboration with its followers.
In addition to this, All Seasons Hand Love will bring together Shikar Dhawan, Shah Rukh Khan and Mayank Agarwal for an e-meeting with their fans and followers. With the enormous reach offered by India’s premier T20 cricket league and the weight of the name that comes with it, All Seasons Hand Love is all about dedication. The brand sees the league as a celebration that provides an opportunity to connect hearts and minds with millions of sports-minded viewers. The T20 Cricket League has hosted major brands for a long time and has helped them earn their place in every home in India.