Raising money is catastrophically difficult for the founders – TechCrunch

Raising money is catastrophically difficult for the founders – TechCrunch

It’s a bold, even damning statement — one I made in a recent discussion speculating what’s to come in 2022 for women leading startups, like myself.

Story Highlights:

  • “Raising money is catastrophically challenging for female founders, and even harder for Black female founders.”

  • As one of a few Black female CEOs in the developer tools space, I’m often asked to comment on big, collective social issues centered in tech. It’s a lot to carry, but I realize the value to all of us in raising these issues, and my voice, when I can. Still, while I’d like to be able to offer decisive answers, I’ve got a lot of questions.

Tech innovation < social progress

There are some great female developer founders, like Nora Jones of Jeli, Window Snyder of Thistle Technologies, Edith Harbaugh of Launch Darkly, and Jean Yang of Akita Software, to name a few. There are also some amazing female angels and VCs. These are women I look to as leaders in the industry — those overcoming the barriers of either giving or seeking funding while remaining authentic to who they are.

In the world of technology, we thirst to be a part of the next digital product that benefits from first-mover status and shapes what’s to come at an industry level. This is especially relevant in regard to seeking capital. And while we’ve witnessed some impressive transformations in the developer tools space, with VC-backed funding following suit, sometimes I worry we’re at risk of conflating technological growth for the social progress we really need. Women are still behind. Why?

Limited partners should back more female VCs, and funds should offer women the same graces and latitude that are given to men. Shanea Leven

Despite those of us trying to make a name for ourselves in dev tools, the reality is the dev tools space is led predominately by white men. For those of us who don’t meet those gender and racial criteria, simply thriving requires more attention to detail, energy and time than is often sustainable.

We need to level-set, acknowledging the current ways in which women must fight to thrive. We need to ask some tough questions. The fight to be taken seriously

We want to be able to fundraise from other people that look like us, right? But many female investors are fighting just as hard to be taken seriously as the female founders they want to support. If we’re all facing the same social constraint — fighting to prove our legitimacy — we’re probably maintaining the same aversion to risk. This creates an invalidating cycle in which female investors take fewer risks, particularly in regard to investing in female founders, and garner fewer funds than their male counterparts. How can we break this cycle?

Limited partners should back more female VCs, and funds should offer women the same graces and latitude that are given to men. Female VCs should be promoted to partnerships, where they will be able to write meaningful checks quickly. I’ve personally witnessed the extraordinary results of empowered female angels and VCs connecting with others to support female founders; the community and sense of sisterhood they inspire have the potential to change the industry. This is what we need to latch on to and scale.

So, what’s causing the pause among women? It’s likely the most obvious answer: We are, in fact, facing a greater risk of rejection in the funding process. We also tend to have fewer connections into the VC community, where the “rules of VC” — what to do, say, and how to act — are often confusing and counterintuitive. Nothing like the clear guidelines on writing a good piece of code. The fight against the numbers

Today, there exists a widespread belief that women are less aggressive in the process of confirming a round, both as founders and VCs. As a female founder, I’ve been told male counterparts are capable of committing larger funds, faster — that women appear to be more risk-averse, often moving slower through the process and requesting less. The fight to overcome ingrained psychological barriers

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