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Launch of Buttonsmith’s on-demand political goods platform

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News Politics: Today, Buttonsmith Inc., a pioneer in the software-driven production of American-made goods, introduces MerchBlue, a software platform that enables political campaigns to provide ActBlue-based union-printed merchandise to their supporters. Any campaign or group may set up and post merch on their ActBlue page using MerchBlue. Once a fan has purchased the merchandise, MerchBlue receives the order so that it may be manufactured and delivered immediately. Some ongoing campaigns and organisations are given early access to the site thanks to this private beta.

Merch has always been a problem for campaigns, especially medium and small ones. The campaigns have had to purchase and warehouse merch on their own, so many campaigns just don’t offer it. With MerchBlue, campaigns and organizations of any size will be able to configure and publish merch to their ActBlue page. Since we do all the production and fulfillment on demand, there is no upfront cost to the campaigns and much less hassle. We are excited to have campaigns take part in this exclusive beta,” said Darcy Burner, CEO of Buttonsmith.

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