Punjab-based beverages fire up Lahori has raised USD 15 million from Belgium-based purchaser centered investor Verlinvest for a minority stake. Lahori co-founder and Chief Executive Saurabh Munjal said the organization will utilize the asset to twofold down on development through offline and online extension just as to extend its retail presence separated from the development of new class making items. The non-alcoholic beverage industry is relied upon to surpass USD 18 billion by 2026.
Verlinvest has invested in several beverage firms globally, backing billion-dollar brands such as Oatly, Vita Coco, Hint water, among others. It also counts brands such Sula, Veeba, Epigamia, Byju’s, Purplle and Wakefit among its India portfolio.
Verlinvest is a leading global, family-owned evergreen investment group with multi-billion dollar assets under management backed by families who have together built one of the world’s largest consumer beverage businesses.
Shagun Tiwary Shah of Verlinvest said among all the beverage companies the country has ever seen, Lahori stood out for its taste, product innovation and customer pull. “We are excited to work with them on their next leg of growth.”
The market remains underpenetrated with low per-capita consumption at about 5.5 litres per annum.
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