The firm says it’s collaborating with Pulpex, a “new packaging technology company with a single-minded mission to offer sustainability through renewable packaging,” to create a Heinz ketchup container made of wood pulp rather than plastic.
‘Ketchup Bottle of Tomorrow’ is said to be made of paper
The firms will create a prototype to “evaluate performance” of the Pulpex bottle, which most likely means they want to make sure the wood pulp doesn’t leak or contribute an unpleasant flavor. They will ship these bottles to consumers if the prototypes pass mustard… erm, muster.
In a news statement, Kraft Heinz claims that “current data suggests that the carbon footprint of Pulpex bottles is considerably less than glass and plastic on a bottle-by-bottle basis.” “They are also predicted to be extensively and easily recyclable in paper waste streams once they have been used.”
Kraft Heinz says its partnership with Pulpex “aligns with its goal to make all packaging globally recyclable, reusable, or compostable by 2025” and “will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.” (Assuming, of course, the bottles work as intended.)
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