Take-Two Interactive said on Monday that it will purchase Zynga for $11.04 billion, bringing the smash-hit video game “Grand Theft Auto” and the mobile-friendly “FarmVille” under one roof as demand for affordable on-the-go gaming grows. The deal, which will establish a gaming powerhouse spanning consoles, PCs, and mobile devices, is the largest in the industry’s history and comes as people increasingly gravitate toward smartphone games.
“Take-Two is looking at the industry map and says ‘we have basically nothing here.’ So, a lot of people have been expecting Take-Two to make a big deal in mobile to close the gap with competitors like Electronic Arts for example.” Zynga shares surged 45%, but were still a dollar and change short of the offer price, while Take-Two fell about 15%. There is a go-shop period of 45 days on the deal, meaning Zynga can negotiate with other buyers for a better offer until Feb. 24. Zynga shed more than a third of its market value last year – the biggest drop among major game publishers – as it reeled from falling engagement levels and Apple’s move to allow iPhone users to opt-out of being tracked by advertisers.
Take-Two, also known for the adventure game “Red Dead Redemption”, offered $9.86 per share for the deal, representing a 64% premium to the last closing price of Zynga shares. Including debt, the acquisition is worth $12.7 billion. “It’s a bombshell deal … Zynga was on the list of potential M&A transactions for a long time in the video game business,” said Serkan Toto, CEO of videogame consulting firm Kantan Games.
“It is a big price tag for a company that has not consistently produced profits or new blockbusters,” said Erik Gordon, professor at Ross School of Business, University of Michigan. But with the mobile gaming market likely to reach a size of $116.4 billion by 2024, according to data firm Newzoo, some analysts said more deals were expected in the sector. “This trend won’t stop here. Many of the console developers are finding out that creating mobile games is difficult,” said D.A. Davidson analyst Franco Granda. Crypto and the metaverse are potential growth opportunities, but mobile gaming is proven to work, he said. Take-Two expects about $100 million in annual cost savings within the first two years and more than $500 million in net bookings overtime when the deal closes in mid-2022.
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