Globe is a new sub-brand of Specialized focused to producing high-quality electric utility bikes that are primarily designed to replace vehicle trips. Globe will be “an extension of the Specialized brand that will focus on adding more pleasure to local living while lowering the amount of car, truck, and SUV trips required for everyday transportation.”
Globe is a new utility e-bike brand that Specialized has launched to replace “unhappy” car journeys
“We are living in the last generation able to make a difference in the fight against climate change,” Saul Leiken, global category leader for Globe, told The Verge in an email. “Electricity has revolutionized the way we get around, and in order to offer the bicycle as the ultimate climate-friendly solution for everyday trips, Specialized is expanding on our traditional notions of how and why we ride.”
E-bikes are one of a kind among two-wheeled vehicles since they can easily replace car excursions for the great majority of owners, particularly those under five kilometers. Because of their durable construction and payload capacity, cargo and utility e-bikes excel at minimizing car usage. Specialized, the third-largest bicycle manufacturer in the US based on market share, says it wants to accelerate e-bike adoption, and Globe will be the company’s vehicle for making this happen.
The details are still a little thin, but Specialized says that, in addition to making and delivering Globe-branded e-bikes, the sub-brand will also be the way in which the company communicates to its e-bike customers, either through its marketing or customer service interactions.
Globe’s e-bikes will be some of the “highest performing bikes Specialized has ever brought to market in order to serve everyday riders and the performance for utility that they require,” Leiken said. “Cargo and kid-carrying are two of many uses for Globe, as we’re taking the concept of ‘everything bikes’ quite literally. Globe isn’t boxed into any particular rider experience.”
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