Due to COVID’s “aftermath”, demand for BMW Motorrad is strong

Due to COVID's "aftermath", demand for BMW Motorrad is strong

BMW Motorrad is experiencing strong demand, which can be due to a shift in customer thinking following the Covid-19 outbreak, according to BMW Group India president Vikram Pawah. “On a bright note, I can tell that demand after COVID has suddenly become rather substantial, particularly in the luxury market.” That’s a positive indicator, and it’s a COVID side effect. Pawah told PTI at the launch of JSP Motorrad, a second BMW Motorrad dealership in Koramangala, that “human perspective, thinking, and behaviour have changed.” When Pawah interacted with clients, he saw a significant shift in their attitude.

According to him, in the last four years, BMW sold 13,000 bikes, of which 5,074 bikes were sold in the calendar year of 2021 alone, which was a growth of 102 per cent over 2020. Also in the first four months of 2022, over 2,000 BMW bikes were sold in India. The BMW India chief, however, said the COVID restriction did put a spanner in the wheel for some time but as soon as the market started opening, the demand bounced back strongly.

“Earlier they were quite conservative. After COVID, people realised that they need to think of other things as well. They think they need to be a little more adventurous, a little more exploratory,” he said. “People who had not thought of premium car earlier have suddenly started thinking. If we can survive COVID, why should we not live properly, Pawah added.

“I think what we’re seeing after COVID is that a lot of people are attaching to this adventure biking also,” Pawah said. From road biking earlier, Indians are slowing moving towards the off-road or adventure enduro, according to him. Stating that there was a ”fantastic” adoption to various range especially the G-310-R, Pawah said India is a very potential market for BMW Motorrad. He also said it had also seen an impressive sales of imported products.

He added that the price of the scooter is around Rs 10 lakh. Speaking about the chip shortage, the BMW India head said: ”I think we we are in a better position compared to the rest of the manufacturers across the world. I’m not saying we are immune from it. Of course, there is an impact on us, but that is much much less,” he added.

“My expectation will be always very strong, high, two-digit growth on a year-on-year basis,” Pawah explained. Speaking about the Maxi-scooter, the C400 GT gearless scooter, he said it was launched in the middle of 2021. It was also liked in India very much, he added. “We call it a maxi-scooter because it’s a very powerful big scooter, which rides like a bike. In the first year of launch, we almost sold 100 units,” Pawah said.

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