News Tech: We were very happy that Bitstamp CEO Jean-Baptiste Graftieaux could find the opportunity to speak with Business2community.com while he was vacationing in the south of France.
Therefore, there is no better moment than now for Bitstamp to launch a marketing campaign focused at retail investors and the Q2 edition of its Crypto Pulse Survey 2022, which will be fully revealed by the end of the month.
Having been established in 2011, Bitstamp is one of the oldest, if not the oldest, and most recognised exchanges in the cryptocurrency industry. In fact, the company turned 11 on August 22.
Before we launched into a broad discussion of other crypto-related topics, we started our conversation by asking JB, as his coworkers frequently refer to him, about the survey’s results and the marketing campaign.
Significantly, we continue to see a lack of knowledge and education as one of the main barriers among retail to investing in crypto – the proportion citing a lack of crypto education has increased from 45% in 2021 to 55% this year. Which means as an ecosystem we need to be amplifying on education.
On these three points – trust, education and risk – the data is pretty consistent across regions. On Bitstamp’s new features announced in its Summer of Discovery
Yes, we are making it easier for retail clients to buy crypto on Bitstamp, so they are now able to buy crypto with Apple Pay or Google Pay for instance. We are also launching new assets on the platform at the end of August.
And we are really excited to be introducing 0% trading fees when clients trade up $1,000 in a 30-day rolling period on all assets on the platform. On crypto winter
The second point is that we see a strong trend on the institutional side. Many institutional companies are looking to make their first move into crypto – there is massive crypto interest from our institutional clients. On interest rates being positive for Bitstamp’s business
Over the next couple of quarters we will increase our regulatory footprint, so we are in a strong position to fully participate in the next bull run. Crypto winter for a company like Bitstamp is a good period for us to build up our capabilities to prepare for the next bull run with new products and new features. We have a very active licensing journey across all the regions – 10 in progress globally.