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Customers Turn to Fintechs as Economy Gains Strength, New Outage Data Shows; Financial app marketers get advice on user acquisition

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News Tech: With release of its annual Mobile Finance Apps study, Liftoff, the top growth acceleration platform for the mobile industry, provides important insights on how finance app marketers can attract high-quality customers despite inflation and market instability.

The capacity of mobile marketers in the finance sector to draw in new users will determine whether fintech apps can continue to grow. Liftoff’s research on finance apps, which is based on 16.5 million instals between June 1, 2021, and June 1, 2022, and more than 182 billion ad impressions and 2.4 billion clicks, reveals crucial insights to help app marketers stay on top of the game.

Throughout the epidemic, clients looked for new ways to access financial resources outside of traditional institutions, which led to explosive growth for banking, investing, and fintech apps. However, due to this expansion, the cost of user acquisition for these apps increased, forcing mobile marketers to hone their user acquisition strategy in the face of an environment that was becoming more and more competitive.

While install to action (ITA) rates declined over the past year, the average cost per registration (CPR) and cost per activation (CPA) of finance apps both rose.

Proven ad creative tips for finance experts:

Demystify investing & crypto apps: Make applications appear straightforward and approachable. Drive attributable conversions through email: For iOS, email works, but for Android, non-email campaigns continue to be effective.

Set up a two-step sign-up funnel: Ask for customer information on a landing page, and after they verify their email, ask them to install the app to complete the journey. Gamify your ads: Incorporating playable style ads offer great potential—when approached with caution—as finance apps do not want to appear as games but as engaging, reliable platforms for their users.

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About Liftoff With solutions to market and monetize mobile games, Liftoff is a top growth acceleration platform for the mobile sector, assisting advertisers, publishers, and game developers in scaling revenue growth. Liftoff supports over 6,600 mobile enterprises in 74 countries, including gaming, social, finance, e-commerce, entertainment, and more, with a suite of products that includes Vungle, JetFuel, GameRefinery, and TreSensa. Since 2012, Liftoff has been honoured to work as a dependable partner with top marketers and app producers. Liftoff, headquartered in Redwood City, California, has offices all around the world and is expanding its global presence.

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