Bottega Veneta has also pledged a donation to renovate and support the maintenance of the Shanghai Pass, historically known as the ‘first pass under heaven.
The Chinese New Year which is celebrated on February 1, was the prime reason for the installation. Bottega’s project added a bright pop of colour in the form of a massive screen in a tangerine green base with the brand’s name in bright yellow over it. The bright and poppy hues are also a part of the brand’s latest campaign. There is also a screen that reads Happy New Year in Mandarin.
The Great Wall takeover reminded fashion followers about previous Bottega advertisements which were visible from planes while heading into the Los Angeles airport and another in Australia was visible from a plane as the branding was under a pool!
Netizens though were not having the brand’s new marketing technique while some praised the brand for donating to the upkeep and renovation of the pass.
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