Apple is hoping to hit a home run by finalising a deal with Major League Baseball that will bring live games to its streaming platform. If MLB and Apple reach an agreement, weekday national games should be available to watch on Apple TV+. Weekday national games, which ESPN recently abandoned, are the package MLB has been striving to sell. Monday and Wednesday games on ESPN will no longer be shown. Local markets did not have exclusive rights to the ESPN games. At this time, it’s unclear if Apple will be permitted to exclude certain games from regional sports network broadcast.
Apple is negotiating a live broadcast of MLB games
The news comes a little over a week after Marchand’s co-host on the Marchand & Ourand podcast Robert Ourand predicted that Apple is going to buy ESPN in 2024. If Apple can reach a deal with MLB, MLS, acquire NFL Sunday Ticket, and buy ESPN at a future date, the company would have pitched the perfect game in its quest for sports domination.
Apple has been a hot commodity in the world of sports and making a move to acquire rights for MLB games will make the company a serious contender compared to its legacy media counterparts. There have been talks of the tech giant being a candidate for NFL Sunday Ticket and a prospective home for Major League Soccer. Marchand’s report does note that the MLB has “spoken to Amazon, according to sources, but did not find a deal there.”
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