Apple has phased out the iPod

Apple has phased out the iPod

Apple iPod, farewell. We’ve adored you since 2001, and we’ll miss your unique musical abilities once they’re gone.

Apple has phased out the iPod

The essential statement, “iPod touch will be available while supplies last,” cements the future of the legendary music player.

In a press release that praises the iPod’s history while also emphasizing that its DNA lives on in a range of other Apple devices, including the iPhone, iPad, Mac, HomePod, and Apple Watch, Apple has effectively announced the end of the famous portable music player brand.

The Apple Store no longer offers a direct link to the last remaining iPod version (something we noticed last week), but if you search “iPod Touch” in the Apple Store, you’ll land on the iPod touch page. Even there, above the product name, is the gray text, “While supplies last.”

It was the first broadly successful MP3 player leading to a whole line of iPods (nanos, shuffles, classics) and millions of units sold (39 million by 2017).

When Apple first launched the iPod on October 23, 2001, it highlighted the “MP3 Music Player’s” ability to hold 1,000 songs in your pocket.” While its mechanical scroll wheel and tiny monochrome screen might seem quaint by today’s standards, the first iPod was a revelation that launched a portable revolution.

Still, the introduction of Apple’s iPhone in 2007, which combined iPod features with a phone and personal, portable information and entertainment device certainly marked the beginning of the end of the line.

As Apple makes clear in today’s announcement, though, the eventual end of iPod touch supplies does not mark the end of Apple’s music aspirations.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Apple SVP of Worldwide Marketing Greg Joswiak in the release, adding, “Today, the spirit of iPod lives on.” And by “living on” Apple points consumers to all its other music-capable products, especially those like Apple AirPod Pros, which support spatial audio – a capability that never arrived on the iPod.

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