Apple could release cheaper competitor Amazon Fire TV stick

Apple could release cheaper competitor Amazon Fire TV stick

The Apple TV (4K) is an impressive and powerful streaming device. This is especially true if you are heavily committed in the Apple ecosystem. However, because the Amazon Fire TV stick dominates the Indian market, it remains a niche product. The Apple TV (4Kprice, )’s which starts at Rs 18,990, is one of the reasons why purchasers could avoid it. However, Apple is working on a less expensive alternative.

Apple could release cheaper competitor Amazon Fire TV stick

He further added that “Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.”

A cheaper alternative to the Apple TV (4K),  could be in the works. the smartphone will be released in the second half of 2022 because Apple wants to “enhance cost structure.”

Earlier, Bloomberg had reported that Apple is also working on a different variant of the Apple TV. The report by Bloomberg suggested that the new Apple TV set-top-box would also integrate a smart speaker and have camera capabilities as well. Bloomberg report stated that “such a device would combine an iPad with a HomePod speaker and also include a camera for video chat.” If this product does launch then it would be quite similar to the Amazon Echo Show devices.

The cheaper Apple TV could give Apple a boost in the streaming box/stick space. Apple has always maintained that the processor in Apple TV is the fastest around, which makes streaming content as well as playing games better. Not to forget, the Apple TV makes it quite seamless to connect with other Apple devices as well.

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