American Tourister, a global travel equipment brand, is working with Virat Kohli to launch its new “UdeneniableLeave” campaign.

American Tourister, a global travel equipment brand, is working with Virat Kohli to launch its new "UdeneniableLeave" campaign.

American Tourister is one of the most trusted and recognisable brands in the travel gear industry, with a significant presence in bags and backpacks. In 2016, the brand appointed Virat Kohli as its brand ambassador, and since then, it has launched a number of unique initiatives. This year, American Tourister is returning with a new campaign to pique your interest in travel. In keeping with its objective, the organisation encourages people to return to work, but more importantly, to travel and explore safely.

Is there a manager that has the authority to refuse a leave application straight from King Kohli? The digital campaign, ‘UndeniableLeave’, incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees, as stated by none other than Virat Kohli. Working professionals will have to remix these pre-made reels and share them with their bosses on Instagram.

Every time someone wants to take time off from work, they must overcome a significant impediment in the workplace: employers who are hesitant to sanction that well-deserved break. While individuals are known to make up bizarre reasons to leave, American Tourister intends to provide them with something that would assist them in having their leave approved.

The result? A leave application no boss could deny! There were unique reels made for men and women to make the experience as realistic and smooth as possible. A great strategy to attract more people to vacation.

PradnyaPopade, Head-Marketing Communications says, “The craving to travel post-pandemic has increased ten-folds among people, but office commitments make it hard for them to do so as per their will. So, this campaign brought a fresh outlook towards the necessity of taking time-offs from work and igniting people to go traveling.” American Tourister Brand Ambassador Virat Kohli says, “With busy training and touring schedules, I know the importance of taking a break from work. This was a fun way to get that message across to young Indians.”

People can go to the Instagram page of American Tourister. Choose the finest one for them and remix it with their actions! Once done, all people have to share it with their bosses and switch on their vacay mode! AnushreeTainwala, Executive Director – Marketing says, “It’s a fact that people have the urge to travel, but work always gets in the way. This was a quirky and engaging way to put work in the back seat and get people to go on a well-deserved travel break.”

About the brand Since its establishment in 1933 by Sol Koffler, American Tourister has evolved to become one of the most trusted and recognised brand names, with a history spanning more than 80 years. Its dedication to producing long-lasting and reasonably priced baggage began in the 1930s and has been maintained until today. With the acquisition by Samsonite in 1994, the firm continued its legacy of combining outstanding quality and design at an affordable price, delivering a diverse range of travel gear to the general public.

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