Following the acquisition of ContentCal last year, Adobe has released a new content scheduler as part of an update to Adobe Express called “Material Scheduler,” which allows you to time your content whenever you want.
Adobe has released a new content planner for Creative Cloud Express
Previously, social media gurus would have to use numerous applications to accomplish what Adobe’s content planner now allows you to do, since this new tool lets you to post to Instagram, Twitter, and Facebook all from one place.
Adobe’s new content scheduler lets you plan, schedule, preview, and publish social media posts across multiple platforms all from one app, which should be a welcome addition to the arsenal of content creators who subscribe to Adobe’s newest subscription service, which costs $9.99 / £9.99 / AU$10.99 a month.
Adobe’s Content Scheduler will also let you accurately preview your posts so you can make sure things look right regardless of which platform you’re posting on.
Additionally, Adobe states that the “full range of Content Scheduler capabilities” are only available via the Express web app, so you won’t be able to schedule on the go from your phone or tablet. Adobe does at least promise that “there’s a lot of good stuff in the pipeline,” so it’s a good start to better publish your content without you being at your desk at least.
Unfortunately for those on Adobe Express’ free tier, the new content scheduler is only available via the premium plan, and it only works across Facebook, Instagram, and Twitter, for now, so there’s no support for TikTok and LinkedIn influencers.
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