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South Africa’s Mr Price is expanding its children’s portfolio with standalone stores

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News Tech: JOHANNESBURG, Aug 25 (Reuters) – South Africa’s value fashion and homeware retailer Mr Price is testing standalone baby stores, in a push to gain a share of the growing and highly competitive baby care products market, starting with a store it launched on Wednesday, it said.

Demand for a wide range of baby care products is high in South Africa due to increased urbanization, changing lifestyles and parents seeking more nutrient-dense and organic products, according to market research company Knowledge Sourcing Intelligence.

It joins grocer Shoprite’s (SHPJ.J) Checkers and drug store chain Clicks (CLSJ.J) which opened standalone baby stores last year. Clicks’ rival Dis-Chem (DCPJ.J) also bought Baby City, a speciality baby care products retailer in 2020.

Mr Price entered the baby market late in 2020 when it launched baby clothing in 188 stores and online, with the CEO at the time valuing the market in South Africa at 3.8 billion rand ($225.6 million).

($1 = 16.8465 rand)

RegisterReporting by Nqobile Dludla; Editing by Emelia Sithole-Matarise Source: Reuters Trust Principles.

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