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Royal Enfield is targeting the younger demographic to boost Hunter 350 sales

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News Tech: Premium motorcycle-manufacturer Royal Enfield is betting big on the young demographic profile for its latest 350cc Hunter range of bikes, according to a top company official. The company, widening its product portfolio, unveiled the Hunter 350 motorcycle priced at Rs 1,49,900 for the base retro variant and Rs 1,68,900 (ex-showroom Tamil Nadu) for the metro variant here.

According to him, the Hunter is equipped with the J-series engine platform and has received the ‘highest number of bookings’ from customers across products.

”The younger demographic is increasing in the country and they look for compact, agile, lightweight motorcycle. The motorcycle should look cool (for them)”, Royal Enfield chief commercial officer Yadvinder Singh Guleria told reporters.

The company launched also a new colour scheme in metro variant to win the younger customer base, Guleria said. ”This model has got the higher number of bookings, apples to apples…” he said, without revealing the figures.

The new motorcycle offered in eight colour options is available in 200 touchpoints in Tamil Nadu, he said.

(This story has not been edited by Our Editor Team and is generated from a Feed.)

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