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HomeNewsPinduoduo to launch international e-commerce platform next month - source

Pinduoduo to launch international e-commerce platform next month – source

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News Tech: BEIJING, Aug 23 (Reuters) – Chinese e-commerce giant Pinduoduo (PDD.O) plans to launch a cross-border e-commerce platform next month which will target the United States as its first market, a source with direct knowledge of the matter said.

Pinduoduo did not respond to a request for comment.

The company, a rival of Alibaba Group and JD.com in China, has briefed its merchants but details have not yet been finalized, the source said, declining to be named as the information was not public.

The move will mark the biggest push abroad for Pinduoduo, which was founded in 2015 and broke the dominance of Alibaba and JD with rock-bottom pricing and a group buying model that encourages users to share their purchases on messaging platforms to get cheaper prices.

RegisterReporting by Sophie Yu, Brenda Goh; Editing by Christian Schmollinger

Source: Reuters Trust Principles.

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